Business owner and professional copywriter Eartha Terrell loves the art of storytelling. Since 2018, she has served as the Camille Rose newsletter and Camille’s Corner editorial lead, highlighting the world of Rosettes and their love of everything beauty! The Ohio native prides herself on being a “nerd with words,” but most importantly – a wife and a mother! We’re offering readers a real behind the scene look into her life as a businesswoman, tips on how to build their personal brands, and how she finds time to manage it all! We had the chance to sit back and chat with Eartha and catch up on her busy life and business.
CC: For those of us that don’t already know, tell us a little about your background? How did it lead to your work with Camille Rose?
ET: I am a graduate of The Ohio State University with a B.A., in Journalism. If you would have told me when I graduated that I would be an editor at one of the biggest hair brands in the country, I wouldn't have believed you. I started working with CR in 2018 as a copywriter for their weekly newsletters. I then began working my way as the online editor of Camille’s Corner, did some product label work, and online web content. I am so grateful for Janell Stephens for this opportunity.
CC: We love having you on the team, Eartha! What are your day-to-day tasks as the CR Editor?
ET: And I love being part of such a creative group of innovators! My day-to-day tasks aren’t very glamourous haha! Most days I am researching the web looking at world events and cultural trends. I also stalk some of your favorite beauty influencers A Whole Lot! I’m always thinking with my journalism mind and looking for a great story to tell. I am in constant conversation with the CR marketing team, especially Angela, who offers direction on the content I will produce weekly. After that, I typically go to work writing and leading the editorial direction of CR weekly newsletters, e -blasts, and Camille's Corner! I also assist with developing some website assets like promotional content.
CC: Nice, we see you staying busy! Describe your journey with CR?
ET: It has been so exciting being able to openly express myself as a creative with CR. Being with the CR team has helped me learn so much about my own capabilities as a writer and professional.
CC: During your time here, we’re sure you got a taste of all the Camille Rose products! What are your CR beauty must-haves?
ET: My favorite CR product has to be ALL OF THEM- but, if I had to choose it would definitely be Sweet Ginger and Curl Love. Basically, anything in the signature collection helps me keep my hair detangled and knot-free.
CC: Curl Love is definitely one of our favs! Outside of work, what’s life like for you? Share!
ET: When I am not working, I enjoy writing, reading, and being super creative. I'm definitely a nerd when it comes to buying books from Amazon. More importantly, I love spending time with my 5-year-old son Mali and my husband Willie.
Thanks, Eartha, for sharing your CR experience with our readers! Check back next month for another feature from the Rosette family. Stay tuned!