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Atlanta, GA - April 22, 2021 - Today, Camille Rose the independent, Black owned gourmet beauty brand, announces a multi-layered sustainability campaign, “One Step Matters”, surrounding its recent donation to One Tree Planted, a non-profit organization with a dedicated mission to help global reforestation efforts. The new sustainability initiative also lays down the brand’s latest set of sustainability ambitions for 2030.

Camille Rose Founder Janell Stephens partnered with sustainability consultant and activist, Dr. Tanya Rawal, to develop a sustainability plan that sets attainable and accessible goals for the brand in hopes to act as an example for other small black-owned businesses to also take the small yet pivotal steps to a sustainable future. The plan enacts immediate partnerships and steps for the brand alongside clear goals for the next decade.

“As a small business owner tackling the volume of environmental, social, and governance (ESG) issues that companies are increasingly asked to deal with can be overwhelming however, it is not secret that our future greatly depends on sustainable practices being implemented in all businesses” said Camille Rose CEO + Founder Janell Stephens, “We partnered with Tanya to develop One Step Matters, which focuses on where Camille Rose can have the greatest impact, and places our resources and strategy around those issues.”

The brand’s One Step Matters sustainability goals and immediate steps, include:


Founded in 2011 inside CEO Janell Stephens kitchen, Camille Rose has provided ease to the natural hair community for 10 years. From their refreshing ginger shampoo to their rich moisturizing butters, naturalista’s have always depended on Camille Rose and their gourmet ingredients. Bridging into skincare, Janell has put the same devotion into creating clean beauty solutions for a sophisticated consumer base. For more information visit or follow (@camillerosenaturals) on social media.

2030 Goals

- Camille Rose aims to have 75-100% of our packaging will be recyclable, refillable, reusable, recycled or recoverable by 2030
- Camille Rose will create a longstanding and substantial yearly partnership with OneTreePlanted to continue to combat climate change and support agroforestation efforts

Camille Rose is committed to working with its partners to deal with urgent social and ecological challenges, promote more sustainable consumption and protect the planet for a better tomorrow. One Step Matters aims to provide awareness to the often overwhelmed small business owner that every small action ladders up to meaningful change on a larger scale. One Step Matters aims to spark conversation surrounding the issue of diversity within the sustainability community and create dialogue surrounding the complicated reality of often diluted conversation of race, equity and sustainability.

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Dr. Tanya Rawal is currently a Visiting Assistant Professor of Women’s Studies and Africana Studies at Franklin and Marshall College and a professor of rhetoric at Berry College. Rawal teaches courses on environmental justice, sustainability, and development as well as afrofuturism and anti-colonial feminism. In 2015 she started the Saree, Not Sorry Movement to encourage dialogue on the rising anti-immigration discourse in the United States. Rawal writes on a range of political-economical issues ranging from the extraction industry and tax havens to the prison industrial complex and neoliberal economic policy, her work can be found in Salon, openDemocracy, Commondreams, and TWN-Africa.


One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals. Learn more at