As the world continues to recognize a need more diversity and inclusion and celebrate diverse perspectives, companies like Ulta Beauty have taken the an active approach to drive more diverse brands and companies in their stories. In mid-April, Camille Rose launched in Ulta Beauty stores - physical and online, following Ulta Beauty’s introduction of MUSE (Ulta’s $25 million commitment designed to Magnify, Uplift, Support, and Empower Black voices in beauty) earlier in the year.
Our Founder Janell Stephens welcomes the collaboration and is excited to bring more shopping options for Rosettes.
“I’m so excited to be here because I know consumers like myself shop at these stores,” founder Stephens said via Glossy. “To have a brand like mine that is a premium natural hair brand that serves the needs of different textures — it’s a perfect partnership, and I can’t wait to continue to grow in the Ulta Beauty chain.”
Style Meets Convenience
Caring for delicate curls can be a meticulous process. We believe it should feel more like a beautiful journey of celebrating your unique curls.
As Janell says: “Our products are for everyone, not just a certain type of texture. But there’s also the issue of availability. Far too many of us know the frustration of driving to a faraway destination just to get that product that works just right on our hair. That’s the beauty of this Camille Rose and Ulta Beauty partnership. With nearly 2,000 stores across the US alone (and the virtual storefront at Ulta.com), getting your Camille Rose fix is easier than ever!
A Closer Look
So what can Rosettes expect to find in stock at Ulta Beauty? Here are a few of our unique offerings available in-store and online!
The Hair Growth Bundle - The Hair Growth Bundle is comprised of our Rejuva Drops Grow Back Serum and Gro Grease, both masterfully mixed with stimulating hair follicles and strengthening hair strands. Rejuva Drops Grow Back Serum is mixed with biotin, castor, peppermint, and Saw Palmetto to nourish and regrow the hair while slowing the aging process by blocking DHT (dihydrotestosterone). Formerly known as “The Hair Grower,” Gro Grease is inspired by the legacy of Madame CJ Walker.
This scalp conditioner uses castor and safflower oils, aloe extract, and more to decrease the occurrence of psoriasis, dandruff, and eczema while aiding in healthy hair growth.
Cocoa Nibs and Honey Ultimate Growth Serum - If regrowth is the name of your game, you’ll love our Cocoa Nibs and Honey Ultimate Growth Serum. A nurturing hair oil blend crafted to combat thinning and hair breakage, our Ultimate Growth Serum combines sesame seed, golden jojoba, and coconut oils with olive fruit extracts for a shot of intense moisture.
Sweet Ginger Cleansing Rinse - Sweet Ginger Cleansing Rinse is a gentle hair cleanser featuring naturally antiseptic and aromatic sweet ginger and lemon peel to cleanse and clarify the scalp.
Blended with moisturizing oil droplets of aniseed, cassia, and castor to relieve dry scalp, Sweet Ginger Cleansing Rinse is perfect for all hair types
Fresh Curl Revitalizing Hair Smoother - The verdict is in - Rosettes from coast to coast love Fresh Curl!
Revive your strands with this light gel-cream styling lotion and detangler. Organic avocado and castor seed oils with ripe peach guava to stimulate and define curls. Use it to smooth hair on wash day or to refresh styles from falling flat.
We can’t wait to get to Ulta Beauty and stock up on our favorite Camille Rose treats! Check out Camille Rose online at Ulta.com or find your nearest store to shop in person or curbside!