Position Summary
The Senior Director of Marketing is responsible for developing and executing the overall marketing vision, strategy, and growth agenda for Camille Rose. Reporting directly to the CEO and serving as a key member of the executive leadership team, this role leads brand strategy, consumer engagement, innovation support, retail marketing, digital marketing, partnerships, experiential marketing, and community growth initiatives.
The Senior Director of Marketing will drive brand awareness, consumer acquisition, revenue growth, and market share expansion across all channels while ensuring a cohesive and differentiated brand experience. This leader will build and develop a high-performing marketing organization, oversee marketing investments and performance, and leverage consumer insights to identify new growth opportunities.
The ideal candidate combines strategic vision with strong business acumen, creativity with analytical rigor, and executive leadership with an entrepreneurial, hands-on approach.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute the company's integrated marketing strategy to support revenue growth, brand equity, retail expansion, and long-term business objectives.
- Partner closely with the CEO and executive leadership team to align marketing initiatives with overall company strategy and business goals.
- Lead annual and long-range marketing planning, budgeting, forecasting, and resource allocation.
- Identify emerging market trends, consumer behaviors, and growth opportunities to expand Camille Rose's reach and relevance.
- Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and business impact.
- Serve as the organization's senior marketing advisor to the CEO, executive team, and external partners.
Brand Strategy & Growth
- Lead the development and execution of brand strategies that drive awareness, consideration, loyalty, and advocacy.
- Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.
- Develop marketing programs that support growth across retail, e-commerce, and emerging channels.
- Partner with Sales and retail partners to create impactful marketing activations that drive sell-through and category growth.
- Lead retailer presentations, new product sell-in efforts, and strategic business reviews with key accounts.
- Utilize market data, competitive intelligence, and consumer insights to guide marketing investments and decision-making.
Digital Marketing & Consumer Engagement
- Oversee omnichannel marketing efforts across social media, content marketing, influencers, digital advertising, email, CRM, and community engagement.
- Lead the development of consumer acquisition, retention, and loyalty strategies.
- Drive performance marketing initiatives with a focus on measurable business outcomes and return on investment.
- Ensure continuous optimization of digital programs through data analysis, testing, and performance measurement.
- Partner with internal and external teams to create engaging content and consumer experiences that strengthen brand affinity.
Experiential Marketing & Events
- Develop and execute a best-in-class experiential marketing strategy that strengthens consumer engagement and brand awareness.
- Oversee all brand events, community activations, trade shows, and experiential programs.
- Establish event objectives, measurement frameworks, and ROI standards.
- Leverage events and experiences to deepen relationships with consumers, creators, retailers, and industry partners.
- Ensure all activations align with overall brand and business goals.
Strategic Partnerships & Influencer Marketing
- Develop and execute a comprehensive partnership strategy to expand brand reach and cultural relevance.
- Identify, negotiate, and manage high-impact partnerships with complementary brands, retailers, organizations, and creators.
- Lead influencer and creator marketing strategies, including community development, engagement programs, and ambassador initiatives.
- Establish segmentation, communication, and activation strategies for various influencer and community groups.
- Measure and optimize partnership and influencer performance against defined objectives and KPIs.
Innovation & Consumer Insights
- Lead consumer research initiatives to identify trends, unmet needs, and innovation opportunities.
- Partner with Product Development, Operations, and Sales teams to support the innovation pipeline and product launch strategy.
- Translate consumer insights into actionable recommendations for new products, campaigns, and business initiatives.
- Support successful commercialization of new product launches through integrated marketing programs.
Financial Management & Analytics
- Own the marketing budget and investment strategy, ensuring efficient allocation of resources and strong return on investment.
- Monitor marketing performance through regular reporting, business reviews, and executive presentations.
- Analyze marketing effectiveness, consumer trends, campaign performance, and revenue impact to inform strategic decisions.
- Present marketing performance updates and strategic recommendations to the CEO and leadership team.
Leadership & Talent Development
- Build, lead, and develop a high-performing marketing organization focused on accountability, collaboration, and continuous improvement.
- Recruit, mentor, and retain top marketing talent.
- Establish clear goals, development plans, and performance expectations across the team.
- Foster a culture of innovation, creativity, data-driven decision-making, and operational excellence.
- Partner with the CEO on organizational design, succession planning, and future talent needs.
Cross - Functional Collaboration
- Partner closely with Sales, Trade Marketing, Creative, Product Development, Operations, Finance, and external agencies to ensure successful execution of business priorities.
- Ensure marketing strategies and programs are integrated across all consumer and retail touchpoints.
- Lead cross-functional planning processes for launches, seasonal campaigns, and strategic initiatives.
- Drive alignment and accountability across teams to achieve company objectives.
Qualifications
Required
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 15+ years of progressive marketing experience, including significant leadership experience within beauty, personal care, or consumer packaged goods.
- Proven track record developing and executing growth-oriented marketing strategies for nationally distributed consumer brands.
- Experience leading and scaling high-performing marketing organizations, including managing senior leaders and cross-functional teams.
- Strong expertise in brand management, consumer marketing, digital marketing, retail marketing, and innovation.
- Demonstrated success managing multimillion-dollar marketing budgets and driving measurable business results.
- Excellent communication, presentation, and executive stakeholder management skills.
- Strong analytical, financial, and strategic planning capabilities.
Preferred
- MBA or advanced business degree.
- Experience marketing multicultural beauty or textured hair care brands.
- Experience working with major retail partners such as Target, Walmart, CVS, Walgreens, Sally Beauty, Ulta Beauty, or similar national accounts.
Key Success Measures
- Revenue and market share growth
- Retail sales performance and sell-through
- Brand awareness and consumer engagement
- Marketing ROI and budget effectiveness
- Community and influencer program growth
- Successful product launch performance
- Strategic partnership impact
- Team engagement, development, and retention
This version better aligns with a true Senior Director-level role by emphasizing strategy, business impact, organizational leadership, and growth outcomes rather than day-to-day tactical execution.
Start Your Application
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