Creative Director
A Beauty Brand | On-site
We are a founder-led natural haircare and beauty brand recognized as a leader in the curl category, with strong ongoing growth. Our products are distributed nationally across major retailers including mass, drug, and specialty beauty channels, with growing international reach. We're looking for a Creative Director to help shape the next chapter of our brand as we expand into new consumer segments while staying true to the authenticity that built our loyal community.
We're seeking a Creative Director to own the visual and brand storytelling across every consumer touchpoint — packaging, digital, social, retail, campaigns, and content. You'll partner closely with the founder/CEO, marketing, and product teams to translate brand strategy into compelling creative that resonates with both our core community and the new audiences we're growing into.
- Set and steward the overall creative vision and brand aesthetic across all channels — packaging, e-commerce, social, paid media, retail POS, and events
- Lead a team of designers, photographers/videographers, and freelance creatives; provide direction, feedback, and quality control on all deliverables
- Translate brand and growth strategy into creative campaigns that speak authentically to our core curl community while appealing to new consumer segments
- Oversee creative for major product launches, collaborating cross-functionally with product marketing, sales, and e-commerce teams
- Maintain and evolve brand guidelines, ensuring consistency across retail partners and international markets
- Direct photo and video shoots, from concept through final execution
- Integrate AI tools into the creative process — from ideation and concepting to content production, image generation, and workflow efficiency
- Partner with the founder on personal-brand content and founder-led storytelling, ensuring alignment with the broader brand voice
- Manage creative budgets, timelines, and external agency/freelancer relationships
- Stay ahead of beauty industry design trends, cultural moments, competitor creative, and emerging AI tools to keep the brand fresh and relevant
- 5+ years of creative leadership experience, ideally in beauty, CPG, or a founder-led consumer brand
- Hands-on experience using AI tools in creative workflows (e.g., generative image/video tools, AI-assisted design or content production)
- A portfolio that demonstrates strong art direction, brand storytelling, and campaign development across digital and physical touchpoints
- Experience designing for mass retail environments (big-box, drug, specialty beauty) a strong plus
- Deep understanding of — or genuine passion for — the natural hair and curl community
- Proven ability to lead and mentor a creative team, including designers and content creators
- Comfort working at a fast, entrepreneurial pace alongside a hands-on founder
- Strong project management skills — able to juggle multiple campaigns and launches simultaneously
- Proficiency with Adobe Creative Suite and AI creative tools; strong command of content/creative workflow platforms
Join a category-leading, founder-built brand at a pivotal growth stage — helping define what our brand looks and feels like as it reaches new audiences without losing the authenticity that got us here.
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Interested in joining Camille Rose? Complete the form below and upload your resume to get started.